Ag Chemical Dealer Update Continues to Have Multi-Million Dollar Impact

Name and Position/Title:
Jim Fawcett, Extension Field Agronomist

Fiscal Year Submitted: 
FY11

POW Title and Number:
101 Corn and soybean production.

Title: 
Ag Chemical Dealer Update Continues to Have Multi-Million Dollar Impact

Issue (Who cares and why): 
With budget shortfalls and cut backs in ISU Extension staffing, it has become increasingly important to have close relationships with ag suppliers and keep them well educated so they can in turn educate their customers, the crop producers. With the rapid changes in agricultural technology, ag suppliers and crop producers need to be continually educated to compete in the world economy.

What Did You Do? (Outputs – these may include educational meetings, demonstrations or research, media, facilitating, partnering)
An ag chemical dealer update has continued to be widely attended in Iowa City for over 30 years. Attendance has dwindled at similar programs around the state over the years as dealerships consolidated. It was decided in 2010 to discontinue all of the ISU ag chemical dealer update sessions except the two where attendance had not dropped, in Iowa City and Ames. Most of the responsibility for organizing and publicizing the sessions was shifted from campus to the county offices. With the help of Amber Bisinger, attractive brochures and posters were developed and printed in the Johnson County Extension Office.

Results (Outcomes – was there a increase in knowledge, new skills learned, new decisions made, new practices implemented, increased profitability, new standards, enhanced quality of life)
Despite an increase in the registration fees in 2010, attendance grew at the Iowa City Dealer Update to 140, the largest attendance in the past 10 years. Those attending included ag chemical and fertilizer dealers, persons involved in seed sales and production, large farmers, ag chemical sales representatives, crop consultants, and agronomists. End of meeting surveys have indicated that this group manages more than a million acres. Those that answered the survey believed that their customers would benefit an average of over $8/A from the education received, giving a potential impact of over $10 million to Iowa.

 

Page last updated: July 18, 2011
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