Crop Advantage Series Has Potential Impact of $5 Million in Increased Profits

Jim Fawcett, Extension Field Agronomist, Southeast Area

Problem Statement:

Agriculture is rapidly changing, with new technologies and new markets being introduced every year. Crop producers must keep up with the changing technologies in order to stay competitive.  One problem with traditional winter crop production programs is that it is not possible to offer all of the topics that are of interest to crop producers and agribusiness professionals in the area. There are also producers with different levels of knowledge and experience, making it difficult to know which groups to target.

Programmatic Response: 

A Crop Advantage Series conference was conducted in Cedar Rapids in January, 2009 to offer a wide choice of workshops to teach crop producers as well as businesses that serve crop producers about the various aspects of crop production and protection. Participants could choose three workshops to attend from the twelve that were offered. Topics offered included pest management, precision agriculture, strip tillage, fertilizer recommendations, marketing crops, forage choices, and global warming affects on crop production. A proceedings to the conference allowed participants to learn about sessions that they were not able to attend.


About 240 crop producers and other agricultural professionals attended the conference, with about 70% being crop producers and the other 30% being crop consultants, retailers, company agronomists, and others. Ninety-six per cent of the evaluations rated the meeting as good or excellent.  The total acres managed by those completing an end of meeting survey was 535,015 and the average estimate of improved profits was $9.30/A (N=143) giving a total potential impact of $5 million.

Comments received included:

“Excellent program.  Useful for a young farmer such as myself.”

Your 2009 proceedings are excellent. Thanks to you all.”

“Good. Very beneficial, timely. Please continue this program.”


100 Corn and Soybean Production and Protection

Page last updated: April 6, 2009
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