The Playbook is your guide to promoting ISU Extension and Outreach. Use it to build awareness of our educational mission and impact.
It's filled with resources - words in gray type throughout the Playbook are active links to those items. All resources mentioned - and others - are listed in the Equipment Locker. Check the Equipment Locker frequently for new items.
Download the full playbook (PDF) or review individual sections below.
PREFACE - page 2
The Playbook was created to guide advancement efforts - starting with building awareness of our educational mission and impact.
INTRODUCTION - page 3
Learn more about what is included in the Playbook and how to use it.
TARGET AUDIENCES - pages 4-17
This section includes suggestions for engaging existing audiences and ideas for reaching out to groups you haven't worked with before.
CLIENTS - People who use and benefit from our programs - pages 6-8
DONORS - Individuals who know, understand and value our work - page 9
Media - Individuals and organizations that report the news or provide news-related information to the public - pages 10-12
PARTNERS - Individuals and partners who support our educational outreach - pages 12-13
STAKEHOLDERS - Decision makers and organizations that support our efforts - pages 14-15
Volunteers - People donating their time for the success of ISU Extension and Outreach - pages 16-17
MARKETING PLAN - pages 18-23
This section includes a template to develop a plan and establish a budget for your advancement efforts.
EQUIPMENT LOCKER - pages 24-29
The equipment locker includes basic equipment to get you started with the plays in the Playbook.
GUIDELINES - HOW TO DO IT RIGHT - page 25
Equipment for following editorial, social media, visual identity, 4-H, and media guidelines and policies
ORGANIZATIONAL OVERVIEW - WHO WE ARE - page 25
Equipment for defining ISU Extension and Outreach through communications and branding
MAKING A DIFFERENCE - WHAT WE DO - page 26
Equipment for promoting our programs
TELLING OUR STORY - WHY WE ARE HERE - page 27
Equipment for sharing our impacts
CO-BRANDING ORGANIZATION AND PROGRAMS - WHO WE ARE - page 28
CONTACTS - WHERE TO GO FOR HELP - page 29
A list of your organizational advancement coaches and self-help links
HUDDLE SECTION - page 30
An area for notes - journal discussions and actions; track the plays that worked and ones that didn't; log ideas and who you need to share those ideas with.