The Organizational Advancement Unit provides tools, training and support to increase visibility and generate support for Iowa State University and ISU Extension and Outreach. Check out the resources we have available and let us know what else you'd like to see.
Find out how your Organizational Advancement "coach" can help make your advancement efforts more efficient and effective!
New from Advancement
March Focus: Event Marketing
An Event Marketing Institute survey showed that 86 percent of event attendees become regular customers. Ninety-five percent of attendees said they mentioned the company or brand in a positive light to family or friends. How can statistics like this work for you?
It takes planning, and the event planning checklist is a great proactive tool to plan your next event. What's is the event's purpose? What would you like attendees to know about ISU Extension and Outreach when they leave? How can this event create excitement and engagement for future events? How does your event engage the attendee?
Work with your advancement specialist to identify ways you can increase your marketing impact through the events and activities that you are already doing.
See the Advancement Quick Tip below for more event marketing ideas.
100th Anniversary of the Smith-Lever Act
The 100th anniversary of the signing of the Smith-Lever Act, which officially created the national Cooperative Extension Service, is taking place this spring. This celebration will highlight extension's past and focus on extension's transformational programming into the future.
You can make celebrating the Smith-Lever Act part of your ISU Extension and Outreach Week plans or incorporate the Smith-Lever theme into upcoming meetings or other events. Share your highlights from the past 100 years and preveiw the upcoming year. The national day of celebration will be May 8.
New in the Online Store
Gift Worth Sharing Postcard (store login required; pictured above) - CER.13.18B (Unit of 10 for $5)
7" x 5" postcard -- Front: "ISU Extension and Outreach is a gift worth sharing"; Back: "Together we are making a difference for Iowans." Space provided for personal message.
Annual Report Poster (store login required; pictured at right) - CER13.16B (no cost)
How will you say "thank you" during Extension and Outreach Week?
ISU Extension and Outreach Week is March 23-29. How are you planning to join the celebration? It's a great time to thank our partners/clients and celebrate all that we accomplish together. Below are resources you can use to strategize and implement your game plan.
Dates to Remember
- March 10-12, 2014 - ISU Extension and Outreach Annual Conference
- March 23-29, 2014 - Extension and Outreach Week
- May 8, 2014 - Smith-Lever Convocation and National Awareness Event
- March 22-18, 2015 -- Extension and Outreach Week