The Organizational Advancement Unit provides tools, training and support to increase visibility and generate support for Iowa State University and ISU Extension and Outreach. Check out the resources we have available and let us know what else you'd like to see.
Find out how your Organizational Advancement "coach" can help make your advancement efforts more efficient and effective!
New from Advancement
CyDay Fridays Are Back!
Starting August 29 through the end of the football season, CyDay Fridays will be celebrated across the state. County offices have received a packet of information about CyDay Fridays and the county contest, which will take place September 5. This year is Cy's 60th birthday, so celebrate that milestone as part of your CyDay Friday events. Questions? Please contact your advancement specialist.
Resources Highlight Impacts in Signature Areas
Looking for tools to support our Making a Difference for Iowans and A Gift Worth Sharing campaigns? Visit the Playbook Equipment Locker (page 26) for links to posters, elevator speeches, banners, postcards and more. Some items, such as the poster featured here, are available in Spanish.
Customizable Making a Difference templates are available on our Templates page.
2013 Organizational Advancement Highlights
Your Advancement team provides a wide array of tools, training and support to help you increase visibility and generate support for ISU Extension and Outreach. Here are some highlights from the past year.
- 59 counties increased their marketing budgets.
- 60 new resources were added to the Advancement Playbook.
- Over 90 Advancement trainings and orientations were held across the state.
- The number of counties with marketing plans in place increased by 125 percent.
Dates to Remember
- March 22-28, 2015 -- Extension and Outreach Week
Advancement Quick Tip:
Great Branding Takes More Than Advertising
As digital technology disrupts more marketplaces, brands become more important and valuable - not less. Brands provide meaning and satisfy emotional needs. As consumers experience information overload, the tendency to gravitate toward what's familiar increases. At the same time, reliance on traditional tools such as advertising, corporate identity program and PR to build brands is waning. So how can organizations strengthen their brands? Look at Apple: Since its "Think Different" ad campaign, it has withdrawn from image-building ads, kept a smaller marketing budget and, instead, focused brand efforts on creating a well-designed, holistic product experience. Organizations must be able to tell a meaningful story through actions and products, not words in ads or statements. Products and services should encapsulate a brand and communicate value without an additional layer of advertising. Make your brand more central and embed it across the customer value chain.
Adapted from "Brands Aren't Dead, But Traditional Branding Tools Are Dying" by Jens Martin Skibsted and Rasmus Bech Hansen.