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Iowa State University Extension

Never underestimate people power and pork niche marketing

two pigs

With a collapsing hog market more than a dozen years ago, Iowa pork producers were searching for ways to expand their markets and return profitability to their enterprises. So ISU Extension and more than 20 organizations and 40-plus cooperatives and businesses formed a partnership called the Pork Niche Market Working Group. This learning community continues today.

“Pork Niche Market Working group is a catalyst for our success,” said Kelly Biensen, founder and general manager of Eden Farms. “Never underestimate people power and what can be accomplished by working together.”

This article appeared in March 2011 -- From Jerry Miller Newsletter