To recognize NACAA members who excel in communicating programs and ideas to their clientele.
Eligibility and Judging Criteria | Entry | Abstract | Awards
Deadline
Submit entries by March 15 to your Communications Committee State Chair.
Category
4. Direct Mail Promotional Piece - One short, promotional item used to advertise a program or event and/or alert the reader to an important current issue. It should create awareness and call for action. Indicate audience to whom the item was sent and the number distributed and results of number registered.
|
SCORECARD CLASS 4 |
Possible Points |
|
1. Content |
35 |
|
Does material open by interesting reader in topic or event? Is information timely, vital and helpful? Is the direct mail piece concise, while including all essential information? Does piece ask for reader action? |
|
|
2. Readability |
35 |
|
Is the piece clearly written, using correct sentence structure, spelling and punctuation? Does it have uncomplicated sentences and short paragraphs? Is the tone appropriate for the message? |
|
|
3. Design and Appearance |
30 |
|
Do the format and design attract and hold the attention of the reader? Are illustrations clear? Do illustrations support the message? Is the design appropriate for the audience; are open spaces and margins used effectively? Are headings or subtitles used to organize information? Is reproduction of the direct mail piece clear and clean? |
|
|
Total Points |
100 |