How to Write a Business Plan

The information on the following pages is an outline of how to write a business plan. The general plan format is outlined, followed by descriptions of the various sections that normally make up a business plan. Each section contains a list of key topic areas to be discussed. The key topics should help you think of information about your company to include in the plan.

It is extremely important to the success of your operation that you,the owner/CEO, write the business plan. Often times the process of writing a business plan is more beneficial than the plan itself.

If you have questions about how to write the business plan, or would like your written plan reviewed, contact the CIRAS representative in your area or the CIRAS office at Iowa State University for personal assistance.

The business plan should consist of eleven separate sections, each one beginning on a new page:
  • Request Page
  • Table of Contents
  • Executive Summary
  • Business Description
  • Management
  • Market Analysis
  • Marketing Plan
  • Products or Services
  • Manufacturing Plan
  • Financial Data
  • Supporting Documents
CIRAS Business Plan Format
The CIRAS Business Plan format is designed to show you the type of information to include in a plan and the format to use.

A business plan may be a document written to persuade a lender or lenders to provide capital for your venture. A business plan is an essential management tool for your business. A business plan may serve as the implementation plan for a strategic plan. The business plan outline in this handout applies to an entrepreneur or a businessperson seeking money for a new business startup or a business expansion.