The purpose of the business description is to help the reader understand the demographics of your company, the current status of your business and the future direction of your companyThe purpose of the business description is to help the reader understand the demographics of your company, the current status of your business and the future direction of your company
Points to cover are:
1. Company History
History of the company and its development, or information about how your idea developed.
2. Company Industry
A discussion of the company’s industry.
3. Legal Structure
Details of the legal structure.
4. Employment
Number of employees and their age distribution. Briefly discuss employees qualifications to do the work based on training, education and/or experience.
5. Mission/Vision Statement
The mission statement of the business. Key elements of a mission statement include markets and geographic areas to be served, philosophy and values of the company and current and future products and/or services to be provided.
6. Current and Future Goals
Discussion about where the company is today (current status) and where it wants to be (company goals). State goals quantitatively. Analyze your company in terms of strengths, weaknesses, opportunities, and threats (SWOT).
7. Company Products or Services
Description of the company’s products or services.