Iowa State Unviersity Extension

The Extension Connection

photo of video shoot

Extension program specialist Rich Pope and videographer Steve Hart shoot footage for the Today’s Ag television program.

The Extension Connection
2003 SPRING ISSUE

 

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Last update: April 2003

A quarterly publication of Iowa State University Extension

 

Today's Ag brings ISU Extension to your TV

Iowans have received Iowa State University Extension information for 100 years — first in person and print, and later from other media, including video, radio and the World Wide Web. Now broadcast television has joined the team. The half-hour weekly Today’s Ag program delivers ISU Extension information into homes in Iowa and the Midwest on a regular basis.

ISU Extension specialists can be seen during extension-produced segments of Today’s Ag, a regional agriculture program backed by four major land-grant universities — Iowa State University, the University of Nebraska, South Dakota State University and North Dakota State University.

Today’s Ag, in its 11th year, received ISU’s backing in early 2002. With that agreement, ISU Extension communication specialists became involved in program planning and segment development. For example, Rich Pope, ISU Extension entomology program specialist, has hosted ISU Extension segments on Reiman Gardens, the World Food Prize and a series on organic farming.

“Iowa State University Extension brings access to top national experts to our program,” said Carrie Law, Today’s Ag host. “It adds an Iowa perspective to our program that is important to our regional audience and allows for collaborative discussions of regional issues.”

Today’s Ag is aired on KELO-TV Sioux Falls and KCAU-TV Sioux City on Sunday at 10:35 p.m.; KOTA-TV Rapid City Saturday at noon; KTVO-TV Ottumwa on Sunday at 6:30 a.m.; and KPTM-TV Omaha on Saturday at 5 a.m.

The program also is aired on RFD-TV Monday at 9 p.m., with repeats on Tuesday at 3 a.m., 9 a.m., and 3 p.m.; Saturday at 12 p.m., and Sunday at 6 p.m. RFD-TV is available on DISH Network (channel 9409), DIRECTV (channel 379 with elliptical dish), Mediacom cable (channel 78) and selected cable systems throughout the country.

Today's Ag