Ag Decision Maker - New Business Development Decisions

New Business Development - Marketing Products

Many of the Information Files listed below are accompanied by companion tools such as Decision Tools , Teaching Activities and Voiced Media Presentations


Understanding Marketing
Information Files
Product Marketing Terms -- C5-14
A Marketing Primer for Businesses -- C5-15
How Much Should I Spend on Marketing -- C5-16
Setting Your Price -- C5-17
Marketing Strategies -- C5-18
Price Determination for CSA Share Boxes -- C5-19

Marketing Research
Information Files
Where to Find Information for Doing Marketing and Business Studies -- C5-21
Marketing Research Tools -- C5-22
Marketing Targets -- C5-23
Marketing Research - Finding the Best Consultant to Hire -- C5-24
Do You Know Your Customer? -- C5-25
Finding Your Facts - A Quick Guide to Developing a Questionnaire -- C5-26
Understanding Consumers -- C5-27
Conducting a Competitive Analysis - Is there Room for Your Business? -- C5-29
Conducting Market Research -- C5-30
Conducting Focus Groups -- C5-31
Evaluating Marketing Outlets Using Whole-Farm Records -- C5-32
Newsletter Articles
Iowa Market Maker - linking agricultural markets -- February 2006

Direct Marketing
Information Files
In-Store Demonstrations -- C5-33
Marketing on the Internet -- C5-34
Direct Marketing - Getting Started -- C5-35
Catering - Events and Festivals -- C5-36
Community Supported Agriculture -- C5-37
Restaurant and Institutional Sales -- C5-38
How to Approach Potential Buyers -- C5-39

Promotion
Information Files
Promoting Your Business -- C5-43
Writing Materials for Promotion – C5-131
Writing Press Releases -- C5-132
Writing a Newsletter -- C5-133
Writing and Designing a Brochure -- C5-134
Creating a Display -- C5-135
Creating a Web Site -- C5-136
Creating a Power Point Presentation -- C5-137
Creating Business Cards -- C5-138
Evaluating Alternative Types of Advertising -- C5-139
Using Trade Shows for Product Promotion -- C5-140
Steps for Using Trade Shows - C5-141

Brands
Information Files
Building your Brand -- C5-50
Building Your Brand with Flanker Brands -- C5-51
Building Your Brand with Brand Line Extensions -- C5-52
Brand Leveraging -- C5-53
Brand Loyalty -- C5-54