4-H Marketing Resources

4-H Brand Style Guide

4-H Name & Emblem

Approved Fonts
  • Univers LT Std
  • ITC Berkeley Oldstyle


4-H Clover with ISU Extension Wordmark


Approved Colors

  • Green (CMYK- C-93 M-0 Y-100 K-0; RGB- R-0 G-154 B-68; Pantone-347)
  • Gold- (CMYK- C-0 M-24 Y-78 K-0; RGB- R-254 G-197 B-83; Pantone- 142)
  • Red- (CMYK- C-2 M-100 Y-85 K-6; RGB- R-218 G-26 B-50; Pantone- 186)






















4-H Marketing Templates


4-H Resources at the Extension Store

4-H Marketing Resources
4-H Member Marketing Resources



4-H Recognition Certificates
Extension Online Store


















4-H Strategic Plan

4-H Equation
4-H Priorities
4-H Strategic Plan Communication Tools

4-H Experiential Learning Model

* - Updated 04/09/13 - to ensure you have the most updated version, the 4-H Equation should have STEM not Science as a Program Priority.


Program-Specific Marketing Resources

Clover Kids
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